Aubrey’s Restaurants | Initial Branding
Always fresh. Always Aubrey’s.
The Aubrey’s brand is known throughout East Tennessee for its incredible consistency and quality, fresh ingredients. So when they approached Draft to help introduce their brand to a broadcast audience, we were thrilled to visualize those well known traits in a unique and authentic way on camera.
- Color Correction
- Color Grading
The initial 30-Second commercial was the first branding spot for the Aubrey’s brand in East Tennessee.
In their second TV ad, Aubrey’s wanted to feature their “Farm to Table” approach to cooking within their restaurants in a unique and memorable way. We recognized their brand, embraced their character, and presented a fun and creative solution…we would tell the story of one real, local farmer and then follow a vegetable (in this case corn) from farm to table.
Yet how does one simply and effectively tell the story of something so simple, as corn from Maple Valley to Aubrey’s Restaurants, in a manner that feels organic and natural? Embrace the brand. Chalkboards line each Aubrey’s Restaurant. We creatively masked a blank chalkboard with X’s and O’s and allowed our animators to take the reigns in post production to make a simple transition that would accomplish our goal without feeling intrusive or out of place.