Clayton Homes | Duck Dynasty Brand Connection
Happy, Happy, Happy Homeowners!
In 2013, A&E celebrated its highest ratings ever with the hit show Duck Dynasty. Around that same time, Draft (formerly JAOPRO) saw an opportunity to capitalize on the show’s charm and genuinely “down home” cast. The Robertsons were a perfect fit for Clayton Home’s target demographic. What started out as a fun idea in our shop kitchen was soon conceptualized, scripted and landed our crew in Ms. Kay’s kitchen enjoying great fellowship and her famous sweet potato pie!
Phil, Kay, and Uncle Si – stars of A&E’s hit reality show Duck Dynasty – can relate to Clayton Homes’ core family values and were “Happy, Happy, Happy” to help spread the message!