Honda is known for safety, reliability and quality. Even a kid knows that.
Draft introduced Lucy back in 2013 for the Greater Knoxville Honda Dealers, a regional Honda advertising group. Lucy has since generated positive attention beyond the screen by way of appearances at auto shows, events, and feature interviews by regional magazines, papers, and television stations.
Introducing “The Think Greater Challenge”! Our team worked to create a theme that kept high energy and entertainment of Lucy’s character, while informing consumers of the benefits of the Honda brand over its competition.
Greater Knoxville Honda Dealers wanted to produce something special for their Presidents Day Sales Event. What better way than allow Lucy to act as Washington – crossing a frozen river of Hondas through ice and fog.
Gearing up for March Madness, we brought Lucy – the spokesperson created for Greater Knoxville Honda Dealers – into a post game press conference for the Spring Sales Event. A simple, light-hearted way to talk about Honda’s many accolades.
We wanted to increase excitement in dealerships, especially test rides, and so we surprised a few unsuspecting customers with our spokesperson Lucy who joined along in our “Test Ride Surprise”…enjoy!
Lucy is pumped about summer…and savings!
Drones and cars and drones and cars and drones and Lucy.