Heyday Inboards | Brand Development

With prices skyrocketing in the towboat industry and $100k+ ultra luxurious boats becoming the industry norm, it seems that boat ownership has become seemingly unattainable for the next generation of watersports enthusiasts. The Heyday brand took notice and put there focus on relentlessly simplifying. Anyone who’s ever spent a day on the water can tell you, as long as you’ve got a few friends some good water and tunes to carry you through… you’ve got all you need. So we stripped it all down:  WAKE | TUNES | CREW

Draft worked hand-in-hand with Heyday’s leadership to shape this brand from the ground up. We’ve played a role in everything but the initial boat shape and design.