Honda | Grace & Murray

Even puppets love Honda.

In 2017, Draft introduced Grace & Murray to the world with the Greater Knoxville Honda Dealers. If you know anything about East Tennessee, you know how much this area lives and breathes football. Turns out, we had a record bad season in 2017 and so we decided that a traditional / badass football hype commercial just wouldn’t hit a nerve with a bunch of dejected Volunteer football fans. Enter Grace & Murray: a football couple who are excited to get away in their Honda after an exhausting season.

While East Tennessee got a good laugh with Grace & Murray, the Greater Knoxville Honda Dealers saw fantastic sales numbers during the campaign.

In 2018, Grace & Murray were honored and humbled to accept Gold at the Addy Awards.

SERVICES

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  • Color
  • Media Strategy