Innov865 Start Up Day

Dear small business…welcome home! Love, Knoxville.

Draft was asked to create a hype video for Knoxville’s Startup Day. The event promises an exciting line-up that showcases Knoxville as a great location for entrepreneurs to start and grow businesses. Let’s call it a perk that Knoxville is where Draft was born and raised 10 years ago and continues to call home today!

We wanted to bring some vibrant energy to an otherwise straight-forward approach to the event’s announcement. So, we began testing a concept with the Pixelstick – a unique and innovative way to create images using long exposure photography, stop motion, and a good bit of brain power. The results were strikingly different than previous years’ promos and garnered much positive attention and attendance for the 2016 event!