Travel is food for the soul.

Our President and Founder Alex Oliver recently took a trip to wine country and came back with this little short film…

Locations visited: Pebble Beach, Carmel, Monterrey, East Bay, Sonoma, Napa, Baker Beach, Twin Peaks, and more.

Meet the Craftsmen

In our recent “Craftsmanship” commercial campaign for Aubrey’s Restaurants, we selected and interviewed three different entrepreneurial minded craftsmen who each represent a unique and high quality company here in Knoxville. These are the guys who, along with many other non-featured craftsmen and women, make Aubrey’s such a great restaurant for both its patrons and the East Tennessee community at large.

The 2nd Annual Smoky Mountain Crawl

Tons of scooters, curvy roads, adventure, and friends…this is the 2nd annual Smoky Mountain Crawl presented by MNNTHBX (say: “Man in the Box”).

Behind the Scenes: Tennessee Valley Fair 2016

Remember the excitement you felt as a child going to the Fair for the first time? Well, we do too! So we thought, “what better way to get in touch with our childhood than with arts and crafts time?”. We wanted to capture the magic, the whimsy, if you will, that is the Tennessee Valley Fair in their latest commercial! Here’s a behind the scenes look of all the fun we had! Can’t wait for this year!

Guns 'n Charity

The Draft team had a great time at the Russell Biven Summer Clayfest Tournament 2016! All proceeds from the event go directly to Helen Ross McNabb Center which offers mental health, substance abuse, and social services in 20 counties across East Tennessee. Here’s a quick look at the fun!

Behind the Scenes: "Helmet Safety"

It’s always a pleasure working with our friends at East Tennessee Children’s Hospital. Recently we made a new commercial for them promoting helmet safety. Here’s a behind the scenes look at all the fun we had! Enjoy!

Fabric for Freedom

Wow! What a tedious, intricate, and creative process this has been.

We are working with the non-profit Sak Saum to help raise awareness of their brand and cause.

Sak Saum is dedicated to the rescue, restoration, transformation, and rehabilitation of vulnerable and exploited Cambodian men and women.
They provide a self-sustaining ministry focused on vocational training such as sewing and creating beautiful clothes and accessories.

Sak Saum asked Draft to create a campaign that would bring light to their mission and encourage others to get involved however they can.

Our idea? Bring the cloth to life. We selected an image of one of the women they have helped set free from trafficking and abuse and are using a numeric color grid to develop the soon-to-be large form art piece.


So have a look…do you see the eye?
More updates soon!

Summer...it's better shared.

Sometimes we just feel the urge to create something fun…like this. Enjoy this quick animation in celebration of summer. Keep sharing, keep loving.

Wanna create something fun together? Give us a shout!

4 OUT OF 5 CAR SEATS ARE NOT INSTALLED PROPERLY.

Sit with that for just a second.

Most parents believe once a child is buckled, they are safe. According to National Statistics, 4 out of 5 child safety seats are IMPROPERLY installed. What’s more? According to East Tennessee Children’s Hospital, those numbers are low for the Knoxville DMA, meaning more children are at risk here in Tennessee than the national average shows. It is FREE to have your child’s car seat checked and the process should only take between 15-30 minutes. All that said, we knew it would be a lot of trial and error and so our team documented our behind-the-scenes process to show a glimpse at what goes on inside Draft when handed such a creative challenge.

To see the finished 15-second PSA Draft conceptualized and produced for East Tennessee Children’s Hospital, click here.

Scooters, Ziplines, Beers, & One Pimped Out Limo

The Smoky Mountain Crawl is back and bigger than ever! Our friends at MNNTHBX (say: “Man in the Box”) have captured the scooter community by storm with their now annual event held in the Smokies on the world-famous Tail of the Dragon US-129.

Check out the recap video of last years event and mark your calendar for June 10-12 for the 2016 Crawl! Tons of scooters, beer*, ziplines, climbing, and even a crazy pimped out limo from MNNTHBX.

To learn more about the event (and to join the ride), visit MNNTHBX.com/events

*Don’t drink and scoot.

A 6,500 foot Sunset

“I only went out for a walk and finally concluded to stay out till sundown, for going out, I found, was really going in.” – John Muir

Seeing as how passion doesn’t really have a 9-5 schedule, we figured we’d document our hike to Mount LeConte in the Great Smoky Mountains just for fun. If you’re looking to relax a bit, click full-screen, sit back and enjoy!

For the techies in the group, this was all shot on a Zeiss 50mm prime lens on a Sony A7s. for the film burn looks, we used a process called “free-lensing” (which sounds a lot, uh, “nicer” than the other term for this technique: “lens whacking”). It should be said, free lensing is not a safe technique. Try at your own risk…and please, don’t overdo it.

Signed, Wax Sealed, Delivered

We made some handmade swag in honor of our name change for clients and crew.

Fun story: we made all these bad boys by hand. We couldn’t find a box that fit how we liked, so our crew designed a template cut-out and sent it to a local print shop then folded and packaged each one meticulously by hand…finished with a custom wax seal and all!

Every cool company needs a sign.

On 3.16.16 we launched our new name,Draft (formerly JAOPRO), and had a little fun with our sign switch.

It’s really fun to work around a crew who can even make a sign swap “cool”. Haha! Enjoy!

Don't be a sad banana!

One of our animator’s (who just so happens to be our VP of Creative, Brian McNew) having some fun over the weekend! Check out more of his works on his personal Instagram page @CoffeeAndKeyframes

Say Hello to East Tennessee's AAF "Best in Show" for Online Video.

“Kitty Hawk’d” is part of our Draft Mode series. This is our playground of sorts. This is where we cut loose, do what we want to do and tell stories we want to tell and “Kitty Hawk’d” is third in our series. This time, we chose Young-Williams Animal Center in Knoxville, Tn to be the beneficiary of our tale. See what furry friend you can adopt today at young-williams.org!

We would also like to thank Smoky Mountain Traders for the use of their amazing 1960 Chevy Impala!
smokymountaintraders.com

And we also wish to thank Hunter Valley Farm for the use of their conveniently placed beach!
huntervalleyfamtn.com