Anthem | Great American Country

Upfronts. Designed to excite advertisers, they are a critical part of a television network’s annual success. Their purpose is to provide vision for the year ahead. We were thrilled to work with the great folks at Great American Country to help produce their Upfront for 2016. Draft was asked to energize the brand with a fresh, hip look through quick and creative editing along with handmade and energetic 2D graphics…all the while, efficiently telling a brief synopsis of each major show on the network.