Safety City | East Tennessee Children’s Hospital
Wearing a helmet is not just a good idea, it’s the law in Tennessee.
East Tennessee Children’s Hospital asked Draft to come up with a unique concept to encourage kids across the region to wear their helmets. We wanted to feature a large group of kids on bikes, scooters, skateboards, and rollerblades…which could potentially present a safety challenge in and of itself just trying to manage that many kids in one location. Fortunately for us, we knew of a little place called “Safety City” which is basically a miniature city focused on teaching kids the importance of safety.
Needless to say, we knew we had our location. For the concept, we felt like a fun “Disney” vibe felt most appropriate, along with a young spokesperson and some talented athletes. Keep it fun. Keep it simple.
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