Safety City | East Tennessee Children’s Hospital

Wearing a helmet is not just a good idea, it’s the law in Tennessee.

East Tennessee Children’s Hospital asked Draft to come up with a unique concept to encourage kids across the region to wear their helmets. We wanted to feature a large group of kids on bikes, scooters, skateboards, and rollerblades…which could potentially present a safety challenge in and of itself just trying to manage that many kids in one location. Fortunately for us, we knew of a little place called “Safety City” which is basically a miniature city focused on teaching kids the importance of safety.

Needless to say, we knew we had our location. For the concept, we felt like a fun “Disney” vibe felt most appropriate, along with a young spokesperson and some talented athletes. Keep it fun. Keep it simple.


  • Concept
  • Production
  • Motion Graphics
  • Edit / Post
  • Color