DIY Network | Vanilla Ice Project

Ice is back with a brand new vision.

Draft was asked to concept, direct, shoot, edit, and color the VIP Season 7 promo for the Vanilla Ice Project with the man, the myth, the legend…Vanilla Ice, aka Rob Van Winkle in sunny Miami. The idea was to focus on the hard work and effort that Ice invests into every stage of his renovations, showcasing him as his true badass self and and not just the colorful character he portrays on TV.

And to answer your questions: Yes, he is a genuinely great guy. Yes, he rhymes constantly. And yes (of course), he’s vegetarian.