Clayton | “Details Matter”

The little things matter.

In 2018, Draft teamed up with the Clayton Digital Marketing team to create some sincere, documentary-style content that speaks to the strength and durability of both their product and their people.

Having worked with the brand for years, we understand how much hard work every Clayton employee invests into each and every home, and so our our approach was to follow a home inspector throughout his day – from the minute he wakes up to seeing a home pass its’ final inspection and roll off the line.

Cinematically, we wanted to keep everything as real as possible with a natural indie-film look. To accomplish this, we kept with natural lighting and a low-intrusion approach to direction – allowing our talent to work as they would on any given day.