NICU | East Tennessee Children’s Hospital

When you’re expecting, expect the best.

Safety, quality and cleanliness are always the highest priorities of working in the NICU and in all of Children’s Hospital. The hospital is one of the top pediatric centers for safety and quality because of decreases in central line associated blood stream infections, surgical site infections and ventilator associated pneumonias. All of that equals a healthy baby. The Children’s Hospital NICU has had zero ventilator-associated pneumonia cases for the last two years due to better practices and higher standards. Draft was entrusted to showcase their brand-new neonatal expansion with a commercial campaign along with a long-form piece that shares some patient stories and testimonials from the incredible team at East Tennessee Children’s NICU.