East Tennessee Children’s Hospital | Ruby & Rachael’s Story
We love telling stories. Especially when they’re life-changing.
East Tennessee Children’s Hospital is a very special client of ours. They have touched the lives of so many East Tennesseans that it’s almost impossible to find someone who lives in this area who hasn’t had an experience with their amazing staff or facilities.
Ruby and Rachael are no exception. They both discovered they had scoliosis, but fortunately for them East Tennessee Children’s Hospital brings big city doctors and big city care to the East Tennessee community.
Draft was tasked with telling their story in a unique and gentle way while showcasing the strengths of the doctors and surgeons at Children’s. We were also challenged with telling this in short-form for digital and broadcast purposes, while still keeping in tact all aspects of Ruby and Rachael’s experience.
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30-Second Broadcast Version